1
It monitors how effectively all communication activities (press relations, social media, internal communication, etc.) align with the institution’s strategic goals, and conducts regular performance analyses.
2
In line with the principles of reliability, transparency, and innovation, it defines the quality standards to be applied in communication activities and updates them in accordance with evolving needs.
3
It systematically collects and evaluates feedback from students, academic/administrative staff, and external stakeholders, and provides improvement recommendations.
4
It prepares annual and periodic quality assessment reports and determines, through internal audits, the extent to which communication activities are conducted in alignment with institutional values.
5
It plans development-oriented training and workshop programs for unit members in areas such as quality, digital communication, and institutional language.