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| Academic | Faculties | Faculty of Business Administration | Departments | Public Relations and Publicity|
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Associate Professor Doctor
Head of Public Relations and Publicity Department
eceunur@halic.edu.tr
More Info
Associate Professor Doctor
Head of Public Relations and Publicity Department
eceunur@halic.edu.tr
More Info|
The Department of Public Relations and Publicity was established in 2008 within the Faculty of Business Administration and had its first graduates in 2012-2013. In our department, which is open to innovation, there are commissions, internal and external stakeholders, advisory boards established in line with quality standards; Curriculums are regularly updated in line with stakeholder opinions. In order to prepare the students for the sector, workshop trainings on basic journalism are organized apart from the curriculum courses. In addition to these, as of the 2022-2023 academic year, The Public Relations Agency started its activities under the chairmanship of Assistant Prof. Dr. Kemal ASLAN. The Public Relations and Publicity Department has been accredited by İLEDAK/İLAD until January 12, 2028. |
| Our graduates are awarded The Bachelor’s Degree in Public Relations and Publicity. |
| Student admissions to the Department of Public Relations and Publicity are made according to the results of the examinations made by the Assessment, Selection and Placement Centre (ÖSYM) or the decisions of YÖK (Council of Higher Education). |
|
Our graduates are able to study for postgraduate degree in public relations or other relevant fields. |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| HİT1001 | Introduction to Public Relations | 3+0+0 | 6 | Compulsory |
| HİT1003 | Introduction to Communication | 3+0+0 | 6 | Compulsory |
| HİT1005 | Political Science | 3+0+0 | 5 | Compulsory |
| İŞL1007 | Introduction to Law | 3+0+0 | 4 | Compulsory |
| İŞL1009 | Social Science | 3+0+0 | 4 | Compulsory |
| OZD0103 | History of Turkish Revolution and Ataturk's Principles I | 2+0+0 | 2 | Compulsory |
| OZD0105 | English I | 3+0+0 | 3 | Compulsory |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| HİT1002 | History of Civilizations | 3+0+0 | 5 | Compulsory |
| HİT1004 | Social Psychology | 3+0+0 | 6 | Compulsory |
| HİT1008 | Fundamentals of Business | 3+0+0 | 6 | Compulsory |
| HLÜ0110 | Introduction to Information Technology | 3+0+0 | 3 | Compulsory |
| İŞL1012 | Fundamentals of Economics | 3+0+0 | 5 | Compulsory |
| OZD0104 | History of Turkish Revolution and Ataturk's Principles II | 2+0+0 | 2 | Compulsory |
| OZD0106 | English II | 3+0+0 | 3 | Compulsory |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| HİT2001 | Theories of Communication | 3+0+0 | 6 | Compulsory |
| HİT2003 | Theories and Applications of Public Relations | 1+2+0 | 6 | Compulsory |
| HİT2005 | Integrated Marketing Communication | 3+0+0 | 5 | Compulsory |
| HİT2007 | Communication Studies | 1+2+0 | 6 | Compulsory |
| HLÜ0105 | English for Academic Purposes I | 3+0+0 | 3 | Compulsory |
| OZD0101 | Turkish Language I | 2+0+0 | 2 | Compulsory |
| OZD0130 | Career Planning | 2+0+0 | 2 | Compulsory |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| HİT2004 | Communication Ethics | 2+0+0 | 4 | Compulsory |
| HİT2006 | Brand Management | 3+0+0 | 6 | Compulsory |
| HİT2008 | Interpersonal Communication | 3+0+0 | 6 | Compulsory |
| HLÜ0106 | English for Academic Purposes II | 3+0+0 | 3 | Compulsory |
| OZD0102 | Turkish Language II | 2+0+0 | 2 | Compulsory |
| ADS2XX2 | Non-Area Elective | - | 4 | Elective |
| AİS2XX2 | Area İçi Elective | - | 5 | Elective |
| HİT0202 | Popular Culture and Media | 3+0+0 | 5 | Elective |
| HİT2202 | Visual Applications | 1+0+2 | 5 | Elective |
| HİT2204 | Semiotics | 3+0+0 | 5 | Elective |
| HİT2206 | Campaign Design | 1+2+0 | 5 | Elective |
| HİT2208 | Storytelling with Emerging Technologies | 3+0+0 | 5 | Elective |
| HİT2212 | Basic Journalism | 3+0+0 | 5 | Elective |
| HİT2214 | Healthcare Communication | 3+0+0 | 5 | Elective |
| HİT2216 | Agency Management | 3+0+0 | 5 | Elective |
| HİT2218 | Customer Experience Management | 1+2+0 | 5 | Elective |
| HİT2222 | Data Literacy | 3+0+0 | 5 | Elective |
| HİT2224 | Public Opinion Research | 3+0+0 | 5 | Elective |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| HİT3001 | Public Diplomacy | 3+0+0 | 6 | Compulsory |
| HİT3005 | Copywriting in Public Relations | 1+2+0 | 5 | Compulsory |
| HİT3007 | Media Planning | 3+0+0 | 5 | Compulsory |
| HİT3009 | Principles and Practices of Advertising | 3+0+0 | 5 | Compulsory |
| HLÜ0101 | Professional English I | 3+0+0 | 3 | Compulsory |
| İŞL3005 | Consumer Behaviour | 3+0+0 | 6 | Compulsory |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| HİT3002 | Political Communication | 3+0+0 | 6 | Compulsory |
| HİT3004 | Digital Public Relations | 3+0+0 | 5 | Compulsory |
| HİT3006 | Crisis Communication Management | 3+0+0 | 5 | Compulsory |
| HİT3008 | Communication Psychology and Persuasion | 3+0+0 | 5 | Compulsory |
| HLÜ0102 | Professional English II | 3+0+0 | 3 | Compulsory |
| HLÜ0120 | Occupational Health and Safety | 2+0+0 | 2 | Compulsory |
| ADS3XX2 | Non-Area Elective | - | 4 | Elective |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| İŞL0000 | Internship | 0+0+0 | 5 | Compulsory |
| AİS4XX1 | Area Elective (5 Courses) | - | 25 | Elective |
| HİT4200 | Corporate Social Responsibility | 3+0+0 | 5 | Elective |
| HİT4201 | Media Relations and Practices | 1+2+0 | 5 | Elective |
| HİT4203 | Gender and Media | 3+0+0 | 5 | Elective |
| HİT4205 | Current Issues in the Media | 3+0+0 | 5 | Elective |
| HİT4207 | International Public Relations | 3+0+0 | 5 | Elective |
| HİT4209 | Selected Topics in Communication | 3+0+0 | 5 | Elective |
| HİT4211 | Cinema and Politics | 3+0+0 | 5 | Elective |
| HİT4213 | New Media and Social Transformation | 3+0+0 | 5 | Elective |
| HİT4215 | Perception Management | 3+0+0 | 5 | Elective |
| HİT4217 | Reputation Management | 3+0+0 | 5 | Elective |
| HİT4219 | Digital Communication | 3+0+0 | 5 | Elective |
| HİT4221 | Media and Collective Memory | 3+0+0 | 5 | Elective |
| HİT4223 | Sociology of Media | 3+0+0 | 5 | Elective |
| HİT4225 | Communication Consultancy | 3+0+0 | 5 | Elective |
| HİT4227 | Sponsorship | 3+0+0 | 5 | Elective |
| HİT4229 | Photography and Video Shooting Techniques | 3+0+0 | 5 | Elective |
| HİT4231 | Body Language and Public Speaking | 3+0+0 | 5 | Elective |
| HİT4233 | Digital Event Management | 3+0+0 | 5 | Elective |
| HİT4235 | Sectoral Public Relations I | 3+0+0 | 5 | Elective |
| HİT4237 | Internal Public Relations | 3+0+0 | 5 | Elective |
| HİT4239 | Intercultural Communication | 3+0+0 | 5 | Elective |
| HİT4241 | Digital Visibility and Algorithm Strategies | 3+0+0 | 5 | Elective |
| HİT4243 | AI-Enabled Advertising | 3+0+0 | 5 | Elective |
| HİT4245 | Immersive Brand Experience | 3+0+0 | 5 | Elective |
| HİT4247 | Digital Content Creation Strategies | 1+2+0 | 5 | Elective |
| HİT4249 | AI Ethics | 3+0+0 | 5 | Elective |
| İŞL0201 | Digital Marketing | 3+0+0 | 5 | Elective |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| İŞL4000 | Graduation Project | 0+2+0 | 6 | Compulsory |
| ADS4XX2 | Non-Area Elective | - | 4 | Elective |
| AİS4XX2 | Area Elective (4 Courses) | - | 20 | Elective |
| HİT0202 | Popular Culture and Media | 3+0+0 | 5 | Elective |
| HİT4202 | Advertising Copywriting | 1+2+0 | 5 | Elective |
| HİT4204 | Storytelling in Public Relations | 1+2+0 | 5 | Elective |
| HİT4206 | Presentation and Debate Techniques | 1+2+0 | 5 | Elective |
| HİT4208 | Representation in Cinema | 3+0+0 | 5 | Elective |
| HİT4212 | Critical Public Relations | 3+0+0 | 5 | Elective |
| HİT4214 | Cultural Text Analysis | 3+0+0 | 5 | Elective |
| HİT4216 | Governmental Public Relations | 3+0+0 | 5 | Elective |
| HİT4218 | Globalization | 3+0+0 | 5 | Elective |
| HİT4222 | Media Workshop | 3+0+0 | 5 | Elective |
| HİT4224 | Editing Techniques | 3+0+0 | 5 | Elective |
| HİT4226 | Political Communication Campaigns | 3+0+0 | 5 | Elective |
| HİT4228 | Communication Law | 3+0+0 | 5 | Elective |
| HİT4232 | News Sociology | 3+0+0 | 5 | Elective |
| HİT4234 | Alternative Media | 3+0+0 | 5 | Elective |
| HİT4236 | Social Media Management | 3+0+0 | 5 | Elective |
| HİT4238 | Sectoral Public Relations II | 3+0+0 | 5 | Elective |
| HİT4242 | Science Communication | 3+0+0 | 5 | Elective |
| HİT4244 | Digital Literacy | 3+0+0 | 5 | Elective |
| HİT4246 | Corporate Communications | 3+0+0 | 5 | Elective |
| HİT4248 | Creative Content Development in Advertising | 1+2+0 | 5 | Elective |
| HİT4252 | Digital Culture and Trend Analysis | 3+0+0 | 5 | Elective |
| HİT4254 | Global Creative Industries | 3+0+0 | 5 | Elective |
| İŞL4234 | Customer Relations Management | 3+0+0 | 5 | Elective |
| İŞL4236 | Sustainability | 3+0+0 | 5 | Elective |
|
Students who have fulfilled the following conditions are deemed to have graduated by completing their studies: 1. To have successfully completed the obligations stipulated by the education and training program in which they are registered. 2. To complete 240 credits 3. To be successful in all compulsory and elective courses required by the education and training program 4. To be successful at least 60 ECTS elective courses in the curriculum 5. To have provided at least 2,00 WGPA 6. To be successful in completing the internship and graduation project |
| Graduates of Public Relations and Publicity Department work in various departments such as corporate communication, public relations and marketing in the private sector and/or public institutions. Graduates conduct strategic planning, market and consumer research in PR agencies, tourism sector, media organizations or any kind of companies; they also carry out works such as media planning and communication consultancy. Graduates of the program are employed as brand manager, communication consultant, strategic communication coordinator, public relations manager, customer representative, customer relations manager and media relations manager. |
| The academic performance of students in the Department of Public Relations and Publicity, Faculty of Business Administration at Haliç University is determined in accordance with the provisions of the “Haliç University Associate and Undergraduate Education and Examination Regulations.” The relevant regulation can be accessed through the legislation page of our university. |
| Associate Prof.Dr. Ece ÜNÜR |
| Faculty Sectary AYŞE SİNEM KESEPARA |
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