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| Academic | Faculties | Faculty of Business Administration | Departments | Public Relations and Publicity
Associate Professor Doctor
Head of Public Relations and Publicity Department
eceunur@halic.edu.tr
More Info
Associate Professor Doctor
Head of Public Relations and Publicity Department
eceunur@halic.edu.tr
More Info| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| HİT1001 | Introduction to Public Relations | 3+0+0 | 6 | Compulsory |
| HİT1003 | Introduction to Communication | 3+0+0 | 6 | Compulsory |
| HİT1005 | Political Science | 3+0+0 | 5 | Compulsory |
| İŞL1007 | Introduction to Law | 3+0+0 | 4 | Compulsory |
| İŞL1009 | Social Science | 3+0+0 | 4 | Compulsory |
| OZD0103 | History of Turkish Revolution and Ataturk's Principles I | 2+0+0 | 2 | Compulsory |
| OZD0105 | English I | 3+0+0 | 3 | Compulsory |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| HİT1002 | History of Civilizations | 3+0+0 | 5 | Compulsory |
| HİT1004 | Social Psychology | 3+0+0 | 6 | Compulsory |
| HİT1008 | Fundamentals of Business | 3+0+0 | 6 | Compulsory |
| HLÜ0110 | Introduction to Information Technology | 3+0+0 | 3 | Compulsory |
| İŞL1012 | Fundamentals of Economics | 3+0+0 | 5 | Compulsory |
| OZD0104 | History of Turkish Revolution and Ataturk's Principles II | 2+0+0 | 2 | Compulsory |
| OZD0106 | English II | 3+0+0 | 3 | Compulsory |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| HİT2001 | Theories of Communication | 3+0+0 | 6 | Compulsory |
| HİT2003 | Theories and Applications of Public Relations | 1+2+0 | 6 | Compulsory |
| HİT2005 | Integrated Marketing Communication | 3+0+0 | 5 | Compulsory |
| HİT2007 | Communication Studies | 1+2+0 | 6 | Compulsory |
| HLÜ0105 | English for Academic Purposes I | 3+0+0 | 3 | Compulsory |
| OZD0101 | Turkish Language I | 2+0+0 | 2 | Compulsory |
| OZD0130 | Career Planning | 2+0+0 | 2 | Compulsory |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| HİT2004 | Communication Ethics | 2+0+0 | 4 | Compulsory |
| HİT2006 | Brand Management | 3+0+0 | 6 | Compulsory |
| HİT2008 | Interpersonal Communication | 3+0+0 | 6 | Compulsory |
| HLÜ0106 | English for Academic Purposes II | 3+0+0 | 3 | Compulsory |
| OZD0102 | Turkish Language II | 2+0+0 | 2 | Compulsory |
| ADS2XX2 | Non-Area Elective | - | 4 | Elective |
| AİS2XX2 | Area İçi Elective | - | 5 | Elective |
| HİT0202 | Popular Culture and Media | 3+0+0 | 5 | Elective |
| HİT2202 | Visual Applications | 1+0+2 | 5 | Elective |
| HİT2204 | Semiotics | 3+0+0 | 5 | Elective |
| HİT2206 | Campaign Design | 1+2+0 | 5 | Elective |
| HİT2208 | Storytelling with Emerging Technologies | 3+0+0 | 5 | Elective |
| HİT2212 | Basic Journalism | 3+0+0 | 5 | Elective |
| HİT2214 | Healthcare Communication | 3+0+0 | 5 | Elective |
| HİT2216 | Agency Management | 3+0+0 | 5 | Elective |
| HİT2218 | Customer Experience Management | 1+2+0 | 5 | Elective |
| HİT2222 | Data Literacy | 3+0+0 | 5 | Elective |
| HİT2224 | Public Opinion Research | 3+0+0 | 5 | Elective |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| HİT3001 | Public Diplomacy | 3+0+0 | 6 | Compulsory |
| HİT3005 | Copywriting in Public Relations | 1+2+0 | 5 | Compulsory |
| HİT3007 | Media Planning | 3+0+0 | 5 | Compulsory |
| HİT3009 | Principles and Practices of Advertising | 3+0+0 | 5 | Compulsory |
| HLÜ0101 | Professional English I | 3+0+0 | 3 | Compulsory |
| İŞL3005 | Consumer Behaviour | 3+0+0 | 6 | Compulsory |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| HİT3002 | Political Communication | 3+0+0 | 6 | Compulsory |
| HİT3004 | Digital Public Relations | 3+0+0 | 5 | Compulsory |
| HİT3006 | Crisis Communication Management | 3+0+0 | 5 | Compulsory |
| HİT3008 | Communication Psychology and Persuasion | 3+0+0 | 5 | Compulsory |
| HLÜ0102 | Professional English II | 3+0+0 | 3 | Compulsory |
| HLÜ0120 | Occupational Health and Safety | 2+0+0 | 2 | Compulsory |
| ADS3XX2 | Non-Area Elective | - | 4 | Elective |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| İŞL0000 | Internship | 0+0+0 | 5 | Compulsory |
| AİS4XX1 | Area Elective (5 Courses) | - | 25 | Elective |
| HİT4200 | Corporate Social Responsibility | 3+0+0 | 5 | Elective |
| HİT4201 | Media Relations and Practices | 1+2+0 | 5 | Elective |
| HİT4203 | Gender and Media | 3+0+0 | 5 | Elective |
| HİT4205 | Current Issues in the Media | 3+0+0 | 5 | Elective |
| HİT4207 | International Public Relations | 3+0+0 | 5 | Elective |
| HİT4209 | Selected Topics in Communication | 3+0+0 | 5 | Elective |
| HİT4211 | Cinema and Politics | 3+0+0 | 5 | Elective |
| HİT4213 | New Media and Social Transformation | 3+0+0 | 5 | Elective |
| HİT4215 | Perception Management | 3+0+0 | 5 | Elective |
| HİT4217 | Reputation Management | 3+0+0 | 5 | Elective |
| HİT4219 | Digital Communication | 3+0+0 | 5 | Elective |
| HİT4221 | Media and Collective Memory | 3+0+0 | 5 | Elective |
| HİT4223 | Sociology of Media | 3+0+0 | 5 | Elective |
| HİT4225 | Communication Consultancy | 3+0+0 | 5 | Elective |
| HİT4227 | Sponsorship | 3+0+0 | 5 | Elective |
| HİT4229 | Photography and Video Shooting Techniques | 3+0+0 | 5 | Elective |
| HİT4231 | Body Language and Public Speaking | 3+0+0 | 5 | Elective |
| HİT4233 | Digital Event Management | 3+0+0 | 5 | Elective |
| HİT4235 | Sectoral Public Relations I | 3+0+0 | 5 | Elective |
| HİT4237 | Internal Public Relations | 3+0+0 | 5 | Elective |
| HİT4239 | Intercultural Communication | 3+0+0 | 5 | Elective |
| HİT4241 | Digital Visibility and Algorithm Strategies | 3+0+0 | 5 | Elective |
| HİT4243 | AI-Enabled Advertising | 3+0+0 | 5 | Elective |
| HİT4245 | Immersive Brand Experience | 3+0+0 | 5 | Elective |
| HİT4247 | Digital Content Creation Strategies | 1+2+0 | 5 | Elective |
| HİT4249 | AI Ethics | 3+0+0 | 5 | Elective |
| İŞL0201 | Digital Marketing | 3+0+0 | 5 | Elective |
| Ders Kodu | Ders Adı | T+U+L | AKTS | Ders Türü |
|---|---|---|---|---|
| İŞL4000 | Graduation Project | 0+2+0 | 6 | Compulsory |
| ADS4XX2 | Non-Area Elective | - | 4 | Elective |
| AİS4XX2 | Area Elective (4 Courses) | - | 20 | Elective |
| HİT0202 | Popular Culture and Media | 3+0+0 | 5 | Elective |
| HİT4202 | Advertising Copywriting | 1+2+0 | 5 | Elective |
| HİT4204 | Storytelling in Public Relations | 1+2+0 | 5 | Elective |
| HİT4206 | Presentation and Debate Techniques | 1+2+0 | 5 | Elective |
| HİT4208 | Representation in Cinema | 3+0+0 | 5 | Elective |
| HİT4212 | Critical Public Relations | 3+0+0 | 5 | Elective |
| HİT4214 | Cultural Text Analysis | 3+0+0 | 5 | Elective |
| HİT4216 | Governmental Public Relations | 3+0+0 | 5 | Elective |
| HİT4218 | Globalization | 3+0+0 | 5 | Elective |
| HİT4222 | Media Workshop | 3+0+0 | 5 | Elective |
| HİT4224 | Editing Techniques | 3+0+0 | 5 | Elective |
| HİT4226 | Political Communication Campaigns | 3+0+0 | 5 | Elective |
| HİT4228 | Communication Law | 3+0+0 | 5 | Elective |
| HİT4232 | News Sociology | 3+0+0 | 5 | Elective |
| HİT4234 | Alternative Media | 3+0+0 | 5 | Elective |
| HİT4236 | Social Media Management | 3+0+0 | 5 | Elective |
| HİT4238 | Sectoral Public Relations II | 3+0+0 | 5 | Elective |
| HİT4242 | Science Communication | 3+0+0 | 5 | Elective |
| HİT4244 | Digital Literacy | 3+0+0 | 5 | Elective |
| HİT4246 | Corporate Communications | 3+0+0 | 5 | Elective |
| HİT4248 | Creative Content Development in Advertising | 1+2+0 | 5 | Elective |
| HİT4252 | Digital Culture and Trend Analysis | 3+0+0 | 5 | Elective |
| HİT4254 | Global Creative Industries | 3+0+0 | 5 | Elective |
| İŞL4234 | Customer Relations Management | 3+0+0 | 5 | Elective |
| İŞL4236 | Sustainability | 3+0+0 | 5 | Elective |
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