Our aim is to enhance the visibility of our university’s academic, cultural and social values at both national and international levels, to establish strong connections with our stakeholders and to position our brand through an experience-based perception. In this regard, we aim to strengthen the Haliç brand as a model university of the future by building a sustainable communication network among students, alumni, staff and the business world.

Our vision is to position Haliç University as an “experience brand” in the fields of education, culture, technology and business, transforming it into a globally recognized and preferred institution. From corporate identity to digital communication, from strategic partnerships to social impact, our fundamental vision is to be a university that leads the sector through innovative, measurable and sustainable marketing approaches across all areas.

Directorate of Corporate Marketing;

• Plans, implements and evaluates the university’s corporate brand management, communication strategies and marketing activities.
• Develops inter-institutional collaborations, sponsorship agreements and strategic partnerships.
• Enhances the university’s digital visibility and media presence.
• Strengthens the perception of the Haliç brand through corporate events, launches, projects and campaigns.
• Develops integrated marketing and communication strategies to enhance student and stakeholder experience.
• Adopts data-driven decision making, innovation and sustainability-oriented approaches in line with the university’s vision.