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Asst. Prof. Naim Çetintürk, a faculty member at our University’s Faculty of Business Administration, participated as a panelist in Marketing Meetup Istanbul, which brings together leading figures in the marketing world, and Search ’n Stuff, an event that brings together international industry representatives in the fields of artificial intelligence, search engine optimization (SEO), and generative engine optimization (GEO).
During the panel held as part of Marketing Meetup Istanbul, which focused on digital transformation and next-generation marketing strategies, Asst. Prof. Çetintürk shared his insights on data-driven decision-making processes, the measurement of digital marketing performance, changes in the search engine ecosystem, and the integration of artificial intelligence into marketing processes. The event brought together representatives of local and international brands and marketing executives, creating an opportunity to combine academic knowledge with industry experience.
At the Search ’n Stuff event, Asst. Prof. Çetintürk also participated in a panel titled “Same AI, Different Realities: What Adoption Actually Looks Like Across Industries.” The panel, which also featured representatives of international companies such as Peec AI and Moz, addressed the adoption of artificial intelligence across different industries, its impact on business practices, and the strategies developed by industries to adapt to technological transformation. Drawing on examples from various sectors, the panel also examined how evolving search engine technologies are transforming users’ information-seeking habits and shaping the position of brands within the new digital ecosystem.
As artificial intelligence becomes increasingly influential in today’s world, integrating this technology into business processes is becoming an essential requirement for industries. The approach of “the language of artificial intelligence,” also emphasized by our Rector, Prof. Dr. Enes Eryarsoy, highlights the importance of understanding technological transformation and adapting to this change.
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