Haliç University Quick Links Administrative
Haliç University Quick Links Campus Life
WhatsApp

E-Commerce and Marketing

Haliç Üniversitesi | Academic | Vocational Schools | Vocational School | Programs | E-Commerce and Marketing
About The Program
MERVE TARIM

MERVE TARIM

Asst. Prof.

DERYA İNCE

DERYA İNCE

Lecturer

Instructor

deryaince@halic.edu.tr

More Info

1.Semester Course Plan

Ders KoduDers AdıT+U+LAKTSDers Türü
ETM1001E-Commerce Law3+0+04Compulsory
ETM1003Introduction to E-Commerce3+0+04Compulsory
ETM1005Introduction to Marketing3+0+04Compulsory
HLÜ0120Occupational Health and Safety2+0+02Compulsory
OZD0107Turkish Language4+0+04Compulsory
OZD0109English6+0+06Compulsory
ADS1XX1Non-Area Elective-3Elective
HLÜ0010Scientific Research Methods1+2+03Elective
HLÜ0020Vocational Ethics2+0+03Elective
HLÜ0130Entrepreneurship3+0+03Elective
HLÜ0140Social Life3+0+03Elective
HLÜ0150Film Studies3+0+03Elective
HLÜ0160Political History3+0+03Elective
HLÜ0270Management and Human Relations in Organizations3+0+03Elective
MYO0130Vocational English3+0+03Elective
MYO0500Gender in Working Life3+0+03Elective
MYO0510Diction and Effective Speaking2+0+03Elective
MYO0520World Cuisines2+0+03Elective
MYO0530Visual Perception and Aesthetics2+0+03Elective
MYO0540Sign Language2+0+03Elective
MYO0550Industry-Specific Publishing and Media3+0+03Elective
MYO0560Brand Management2+0+03Elective
MYO0570Project Management2+0+03Elective
MYO0580City and Culture2+0+03Elective
MYO0590Mathematical Literacy and Basic Calculation Skills1+3+03Elective
MYO0600Marketing3+0+03Elective
MYO0620Contemporary Art and Critical Perspectives2+0+03Elective
MYO0630Introduction to Psychology2+0+03Elective
MYO0640First Aid2+0+03Elective
MYO0650Effective Communication and Etiquette2+0+03Elective
MYO0660Digital Storytelling2+0+03Elective
MYO0670World Culinary Cultures2+0+03Elective
MYO0680Introduction to Theatre2+0+03Elective
MYO0690Art Therapy and Creativity2+0+03Elective
MYO0700Behavioral Economics2+0+03Elective
MYO0710Historic Buildings and Their Characteristics2+0+03Elective
MYO0720Behavioral Sciences3+0+03Elective
MYO0730Industrial Physiotherapy2+0+03Elective
MYO0740Community-Based Education and Social Responsibility2+0+03Elective
MYO0750Traditional Children's Games2+0+03Elective
MYO0760Digital Literacy2+0+03Elective
MYO0770Introduction to Political Science3+0+03Elective
MYO0780Globalization and Migration3+0+03Elective
MYO0790Democracy and Human Rights3+0+03Elective
MYO0800Artificial Intelligence and Society3+0+03Elective
MYO0810Work and Society3+0+03Elective
AİS1XX1Area Elective-3Elective
ETM1020E-Commerce Finance3+0+03Elective
ETM1100Spreadsheet and Data Applications in E-Commerce Systems3+0+03Elective
ETM1110International E-Commerce3+0+03Elective
ETM1130Digital Ethics and Security3+0+03Elective
ETM1140E-Commerce Performance Measurement with Data Analytics3+0+03Elective
ETM1150Email Marketing and Automation Systems3+0+03Elective
ETM1160Visual and Video Content Production3+0+03Elective
ETM1170User Experience (UX) and User Interface Design (UI)3+0+03Elective
ETM1180Social Media and Content Marketing3+0+03Elective
ETM1190Sustainability: Nature, Society and Economy3+0+03Elective
ETM2110Consumer Behavior and Neuromarketing3+0+03Elective
ETM2120Search Engine Optimization (SEO)3+0+03Elective
ETM2130Search Engine Marketing (SEM)3+0+03Elective
ETM2140Conversion Rate Optimization (CRO)3+0+03Elective
ETM2150Marketplace Management3+0+03Elective
ETM2160Digital Business Models and Platform Economy3+0+03Elective
ETM2170AI-Assisted Marketing and Chatbot Use3+0+03Elective
ETM2180Digital Photography3+0+03Elective
ETM2190Storytelling in Digital Media3+0+03Elective
ETM2200Intercultural Communication in Digital Marketing3+0+03Elective
ETM2230E-Commerce and Artificial Intelligence Technologies3+0+03Elective
ETM2240Strategic Marketing3+0+03Elective
ETM2250Marketing Analytics with Phyton3+0+03Elective
ETM2260Basic Data Analysis and Graph Interpretation3+0+03Elective
ETM2270Current Topics in E-Commerce and Marketing3+0+03Elective

2.Semester Course Plan

Ders KoduDers AdıT+U+LAKTSDers Türü
ETM1002CRM Applications in E-Commerce3+1+05Compulsory
ETM1004Digital Marketing3+0+04Compulsory
HLÜ0110Basic Information Technologies3+0+03Compulsory
OZD0108History of Turkish Revolution and Atatürk's Principles4+0+04Compulsory
OZD0130Career Planning2+0+02Compulsory
ADS1XX2Non-Area Elective-3Elective
HLÜ0010Scientific Research Methods1+2+03Elective
HLÜ0020Vocational Ethics2+0+03Elective
HLÜ0130Entrepreneurship3+0+03Elective
HLÜ0140Social Life3+0+03Elective
HLÜ0150Film Studies3+0+03Elective
HLÜ0160Political History3+0+03Elective
HLÜ0270Management and Human Relations in Organizations3+0+03Elective
MYO0130Vocational English3+0+03Elective
MYO0500Gender in Working Life3+0+03Elective
MYO0510Diction and Effective Speaking2+0+03Elective
MYO0520World Cuisines2+0+03Elective
MYO0530Visual Perception and Aesthetics2+0+03Elective
MYO0540Sign Language2+0+03Elective
MYO0550Industry-Specific Publishing and Media3+0+03Elective
MYO0560Brand Management2+0+03Elective
MYO0570Project Management2+0+03Elective
MYO0580City and Culture2+0+03Elective
MYO0590Mathematical Literacy and Basic Calculation Skills1+3+03Elective
MYO0600Marketing3+0+03Elective
MYO0620Contemporary Art and Critical Perspectives2+0+03Elective
MYO0630Introduction to Psychology2+0+03Elective
MYO0640First Aid2+0+03Elective
MYO0650Effective Communication and Etiquette2+0+03Elective
MYO0660Digital Storytelling2+0+03Elective
MYO0670World Culinary Cultures2+0+03Elective
MYO0680Introduction to Theatre2+0+03Elective
MYO0690Art Therapy and Creativity2+0+03Elective
MYO0700Behavioral Economics2+0+03Elective
MYO0710Historic Buildings and Their Characteristics2+0+03Elective
MYO0720Behavioral Sciences3+0+03Elective
MYO0730Industrial Physiotherapy2+0+03Elective
MYO0740Community-Based Education and Social Responsibility2+0+03Elective
MYO0750Traditional Children's Games2+0+03Elective
MYO0760Digital Literacy2+0+03Elective
MYO0770Introduction to Political Science3+0+03Elective
MYO0780Globalization and Migration3+0+03Elective
MYO0790Democracy and Human Rights3+0+03Elective
MYO0800Artificial Intelligence and Society3+0+03Elective
MYO0810Work and Society3+0+03Elective
AİS1XX2Area Elective (3 Courses)-9Elective
ETM1020E-Commerce Finance3+0+03Elective
ETM1100Spreadsheet and Data Applications in E-Commerce Systems3+0+03Elective
ETM1110International E-Commerce3+0+03Elective
ETM1130Digital Ethics and Security3+0+03Elective
ETM1140E-Commerce Performance Measurement with Data Analytics3+0+03Elective
ETM1150Email Marketing and Automation Systems3+0+03Elective
ETM1160Visual and Video Content Production3+0+03Elective
ETM1170User Experience (UX) and User Interface Design (UI)3+0+03Elective
ETM1180Social Media and Content Marketing3+0+03Elective
ETM1190Sustainability: Nature, Society and Economy3+0+03Elective
ETM2110Consumer Behavior and Neuromarketing3+0+03Elective
ETM2120Search Engine Optimization (SEO)3+0+03Elective
ETM2130Search Engine Marketing (SEM)3+0+03Elective
ETM2140Conversion Rate Optimization (CRO)3+0+03Elective
ETM2150Marketplace Management3+0+03Elective
ETM2160Digital Business Models and Platform Economy3+0+03Elective
ETM2170AI-Assisted Marketing and Chatbot Use3+0+03Elective
ETM2180Digital Photography3+0+03Elective
ETM2190Storytelling in Digital Media3+0+03Elective
ETM2200Intercultural Communication in Digital Marketing3+0+03Elective
ETM2230E-Commerce and Artificial Intelligence Technologies3+0+03Elective
ETM2240Strategic Marketing3+0+03Elective
ETM2250Marketing Analytics with Phyton3+0+03Elective
ETM2260Basic Data Analysis and Graph Interpretation3+0+03Elective
ETM2270Current Topics in E-Commerce and Marketing3+0+03Elective

3.Semester Course Plan

Ders KoduDers AdıT+U+LAKTSDers Türü
ETM2001E-Commerce Infrastructure and Software3+1+05Compulsory
ETM2003Economic Analysis and Supply Systems in the Digital Age3+0+05Compulsory
ETM2005Digital Entrepreneurship3+0+04Compulsory
ETM2007Social Media Strategies in the Digital World3+0+04Compulsory
AİS2XX1Area Elective (4 Courses)-12Elective
ETM1020E-Commerce Finance3+0+03Elective
ETM1100Spreadsheet and Data Applications in E-Commerce Systems3+0+03Elective
ETM1110International E-Commerce3+0+03Elective
ETM1130Digital Ethics and Security3+0+03Elective
ETM1140E-Commerce Performance Measurement with Data Analytics3+0+03Elective
ETM1150Email Marketing and Automation Systems3+0+03Elective
ETM1160Visual and Video Content Production3+0+03Elective
ETM1170User Experience (UX) and User Interface Design (UI)3+0+03Elective
ETM1180Social Media and Content Marketing3+0+03Elective
ETM1190Sustainability: Nature, Society and Economy3+0+03Elective
ETM2110Consumer Behavior and Neuromarketing3+0+03Elective
ETM2120Search Engine Optimization (SEO)3+0+03Elective
ETM2130Search Engine Marketing (SEM)3+0+03Elective
ETM2140Conversion Rate Optimization (CRO)3+0+03Elective
ETM2150Marketplace Management3+0+03Elective
ETM2160Digital Business Models and Platform Economy3+0+03Elective
ETM2170AI-Assisted Marketing and Chatbot Use3+0+03Elective
ETM2180Digital Photography3+0+03Elective
ETM2190Storytelling in Digital Media3+0+03Elective
ETM2200Intercultural Communication in Digital Marketing3+0+03Elective
ETM2230E-Commerce and Artificial Intelligence Technologies3+0+03Elective
ETM2240Strategic Marketing3+0+03Elective
ETM2250Marketing Analytics with Phyton3+0+03Elective
ETM2260Basic Data Analysis and Graph Interpretation3+0+03Elective
ETM2270Current Topics in E-Commerce and Marketing3+0+03Elective

4.Semester Course Plan

Ders KoduDers AdıT+U+LAKTSDers Türü
MYO2030Workplace Vocational Training0+40+030Compulsory