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Vocational School

E-Commerce and Marketing

Haliç Üniversitesi | Academic | Vocational Schools | Vocational School | Programs | E-Commerce and Marketing
About Programme
Program Director
Lecturers
History
Qualification Awarded
Admission Requirements
Higher Grade Transition
Lesson Plan
Graduation Requirements
Occupational Profiles of Graduates
Assessment and Grading
ECTS and Erasmus Coordinator of the Department
Faculty Secretary / Institute Secretary
About The Program

Küresel ölçekte hızla ilerleyen dijitalleşme süreci, ticaretin yapısını köklü biçimde dönüştürmüş; mal ve hizmetlerin çevrimiçi ortamlarda sunulması, işletmelere zaman ve mekân kısıtlarından bağımsız olarak geniş müşteri kitlelerine ulaşma imkânı sağlamıştır. Bu dönüşüm, e-ticaret ve dijital pazarlamayı işletmeler için rekabet avantajı elde etmenin temel unsurlarından biri haline getirmiştir.



E-Ticaret ve Pazarlama Programı, dijital çağın gerekliliklerine uygun olarak; elektronik ticaret süreçlerini yönetebilen, dijital pazarlama stratejileri geliştirebilen, müşteri ilişkilerini etkin biçimde yürütebilen ve temel işletme ile marka yönetimi bilgisine sahip nitelikli mezunlar yetiştirmeyi amaçlamaktadır. Program, aynı zamanda e-ticaret altyapıları ve yazılımları konusunda uygulama becerisi kazandırarak öğrencilerin sektöre hazır hale gelmesini hedefler.



Program kapsamında yer alan dersler; e-ticaretin temel kavramlarından hukuki çerçevesine, pazarlama ilkelerinden dijital pazarlama uygulamalarına kadar geniş bir yelpazeyi kapsamaktadır. Öğrenciler bu süreçte işletme yönetiminin temel prensiplerini öğrenirken, aynı zamanda müşteri ilişkileri yönetimi, marka yönetimi ve dijital platformlarda pazarlama stratejileri geliştirme konularında da yetkinlik kazanırlar.



Başlıca dersler arasında; e-ticaretin tanımı, iş modelleri ve altyapısını ele alan E-Ticaret, KVKK, sözleşmeler ve tüketici haklarını kapsayan E-Ticaret Hukuku I, pazarlama karması ve tüketici davranışlarını inceleyen Pazarlama, işletme yapılarını ve yönetim süreçlerini tanıtan İşletmeye Giriş, sosyal medya ve dijital reklam stratejilerine odaklanan Dijital Pazarlama, müşteri memnuniyeti ve CRM uygulamalarını içeren Müşteri İlişkileri Yönetimi, e-ticaret platformları ve teknik altyapıyı kapsayan E-Ticaret Altyapısı ve Yazılımları ile marka kimliği ve marka değeri konularını ele alan Marka Yönetimi yer almaktadır.



Bu program, teorik bilgi ile uygulamayı birleştirerek öğrencilerin dijital ticaret ekosisteminde etkin rol alabilecek donanıma sahip profesyoneller olarak yetişmelerini hedefler.
DERYA İNCE

DERYA İNCE

Lecturer

Instructor

deryaince@halic.edu.tr

More Info
GÜL BANU DAYANÇ KIYAT

GÜL BANU DAYANÇ KIYAT

Associate Professor Doctor

Faculty Member

banukiyat@halic.edu.tr

More Info
The Associate Degree Program in E-Commerce and Marketing was established in 2023 within the Vocational School of Haliç University and commenced education in the 2025–2026 academic year by admitting students at the associate degree level.
Students who successfully complete the Associate Degree Program in E-Commerce and Marketing are entitled to receive the “Associate Degree Diploma.”
1 - High school diploma or equivalent
2 - Student Selection and Placement Examination (TYT) score
Candidates who successfully complete their associate degree education may gain the right to transfer to bachelor’s degree programs by passing the Vertical Transfer Examination (DGS). Through this pathway, they are eligible to continue their education in programs such as Business Administration, Economics, Economy, Public Finance, Economics and Finance, International Trade and Finance, International Trade and Logistics, International Trade, Logistics Management, Management Information Systems, Marketing, Advertising, Public Relations and Promotion, International Business Administration, International Business and Trade, Commerce and Finance, Banking and Finance, Banking, Capital Markets, Insurance and Risk Management, and New Media and Communication.

1.Semester Course Plan

Ders KoduDers AdıT+U+LAKTSDers Türü
ETM1001E-Commerce Law I2+0+02Compulsory
HLÜ0110Basic Information Technologies3+0+03Compulsory
MYO0010Mathematics3+0+04Compulsory
MYO1010Introduction to Business Administration3+0+04Compulsory
OZD0101Turkish Language I2+0+02Compulsory
OZD0103History of Turkish Revolution and Atatürk's Principles I2+0+02Compulsory
OZD0105English I3+0+03Compulsory
OZD0130Career Planning2+0+02Compulsory
MYO0600Marketing3+0+04Elective
MYO0610E-Commerce3+0+04Elective

2.Semester Course Plan

Ders KoduDers AdıT+U+LAKTSDers Türü
BSP2100Customer Relationsip Management3+0+04Compulsory
ETM1003E-Commerce Law II3+0+02Compulsory
ETM1005Digital Marketing3+0+05Compulsory
ETM1007Fundamentals of Information Processing in E-Commerce Systems3+0+04Compulsory
OZD0102Turkish Language II2+0+02Compulsory
OZD0104History of Turkish Revolution and Atatürk's Principles II2+0+02Compulsory
OZD0106English II3+0+03Compulsory
AİS1XX2Area Elective (2 Courses)-8Elective
ETM1100International E-Commerce3+0+04Elective
ETM1110Social Media Strategies in the Digital World3+0+04Elective
ETM1120Digital Store Management and E-Commerce Infrastructures3+0+04Elective
ETM1130Digital Ethics and Security3+0+04Elective
ETM1140E-Commerce Performance Measurement with Data Analytics3+0+04Elective
ETM1150Email Marketing and Automation Systems3+0+04Elective
ETM1160Visual and Video Content Production3+0+04Elective
ETM1170User Experience (UX) and User Interface (UI) Design3+0+04Elective

3.Semester Course Plan

Ders KoduDers AdıT+U+LAKTSDers Türü
ETM2001E-Commerce Infrastructure and Software2+0+25Compulsory
ETM2003Economic Analysis and Supply Systems in the Digital Era3+0+04Compulsory
MYO2010Internship (30 Work Days)0+0+05Compulsory
HLÜ0010Scientific Research Methods1+2+04Elective
MYO0560Brand Management2+0+04Elective
AİS2XX1Area Elective-4Elective
ETM1120Digital Store Management and E-Commerce Infrastructures3+0+04Elective
ETM1130Digital Ethics and Security3+0+04Elective
ETM1140E-Commerce Performance Measurement with Data Analytics3+0+04Elective
ETM2100Social Media and Content Marketing3+0+04Elective
ETM2110Consumer Behavior and Neuromarketing3+0+04Elective
ETM2120Search Engine Optimization (SEO)3+0+04Elective
ETM2130Search Engine Marketing (SEM)3+0+04Elective
ETM2140Conversion Rate Optimization (CRO)3+0+04Elective
ETM2150Marketplace Management3+0+04Elective
ETM2160Dropshipping Strategies3+0+04Elective
ETM2170Artificial Intelligence-Driven Marketing and Chatbot Applications3+0+04Elective
ETM2180Digital Photography3+0+04Elective
ETM2190Storytelling in Digital Media3+0+04Elective
ETM2200Intercultural Communication in Digital Marketing3+0+04Elective
ETM2210Sustainability: Nature, Society and Economy3+0+04Elective
ETM2220Financial Literacy3+0+04Elective
MYS2XX1Vocational School Elective-4Elective
HLÜ0020Vocational Ethics2+0+04Elective
MYO0130Vocational Professional English3+0+04Elective
MYO0500Gender in Working Life3+0+04Elective
MYO0510Diction and Speech2+0+04Elective
MYO0520World Cuisine2+0+04Elective
MYO0530Visual Perception and Aesthetics2+0+04Elective
MYO0540Sign Language2+0+04Elective
MYO0550Sectoral Broadcasting and Media3+0+04Elective
MYO0570Project Management2+0+04Elective
MYO0580City and Culture2+0+04Elective
MYO0590Mathematics Literacy and Fundemental Calculation Skills1+3+04Elective
MYO0620Contemporary Art and Critical Perspective2+0+04Elective
MYO0630Introduction to Psychology2+0+04Elective
MYO0640First aid2+0+04Elective
MYO0650Effective Communication and Etiquette2+0+04Elective
MYO0660Digital Storytelling2+0+04Elective
MYO0670World Culinary Cultures2+0+04Elective
MYO0680Introduction to Theater2+0+04Elective
MYO0690Art Therapy and Creativity2+0+04Elective
MYO0700Behavioral Economics2+0+04Elective
MYO0710Historical Buildings and Features2+0+04Elective
MYO0720Behavioral Sciences3+0+04Elective
MYO0730Physiotherapy in Industry2+0+04Elective
MYO0740Community Based Education and Social Responsibility2+0+04Elective
MYO0750Traditional Children's Games2+0+04Elective
MYO0760Digital Literacy2+0+04Elective
MYO0770Introduction to Political Science3+0+04Elective
MYO0780Globalization and Migration3+0+04Elective
MYO0790Democracy and Human Rights3+0+04Elective
MYO0800Artificial Intelligence and Society3+0+04Elective
MYO0810Work and Society3+0+04Elective

4.Semester Course Plan

Ders KoduDers AdıT+U+LAKTSDers Türü
ETM2004Strategic Marketing3+0+04Compulsory
ETM2006Current Issues in E-Commerce and Marketing3+0+05Compulsory
MYO2000Graduation Project0+4+06Compulsory
ADS2XX2Non-Area Elective-3Elective
HLÜ0130Entrepreneurship3+0+03Elective
HLÜ0140Social Life3+0+03Elective
HLÜ0150Film Analysis3+0+03Elective
HLÜ0160Political History3+0+03Elective
AİS2XX2Area Elective (2 Courses)-8Elective
ETM1150Email Marketing and Automation Systems3+0+04Elective
ETM1160Visual and Video Content Production3+0+04Elective
ETM1170User Experience (UX) and User Interface (UI) Design3+0+04Elective
ETM2100Social Media and Content Marketing3+0+04Elective
ETM2110Consumer Behavior and Neuromarketing3+0+04Elective
ETM2120Search Engine Optimization (SEO)3+0+04Elective
ETM2130Search Engine Marketing (SEM)3+0+04Elective
ETM2140Conversion Rate Optimization (CRO)3+0+04Elective
ETM2150Marketplace Management3+0+04Elective
ETM2160Dropshipping Strategies3+0+04Elective
ETM2170Artificial Intelligence-Driven Marketing and Chatbot Applications3+0+04Elective
ETM2180Digital Photography3+0+04Elective
ETM2190Storytelling in Digital Media3+0+04Elective
ETM2200Intercultural Communication in Digital Marketing3+0+04Elective
ETM2210Sustainability: Nature, Society and Economy3+0+04Elective
ETM2220Financial Literacy3+0+04Elective
MYS2XX2Vocational School Elective-4Elective
HLÜ0020Vocational Ethics2+0+04Elective
MYO0130Vocational Professional English3+0+04Elective
MYO0500Gender in Working Life3+0+04Elective
MYO0510Diction and Speech2+0+04Elective
MYO0520World Cuisine2+0+04Elective
MYO0530Visual Perception and Aesthetics2+0+04Elective
MYO0540Sign Language2+0+04Elective
MYO0550Sectoral Broadcasting and Media3+0+04Elective
MYO0570Project Management2+0+04Elective
MYO0580City and Culture2+0+04Elective
MYO0590Mathematics Literacy and Fundemental Calculation Skills1+3+04Elective
MYO0620Contemporary Art and Critical Perspective2+0+04Elective
MYO0630Introduction to Psychology2+0+04Elective
MYO0640First aid2+0+04Elective
MYO0650Effective Communication and Etiquette2+0+04Elective
MYO0660Digital Storytelling2+0+04Elective
MYO0670World Culinary Cultures2+0+04Elective
MYO0680Introduction to Theater2+0+04Elective
MYO0690Art Therapy and Creativity2+0+04Elective
MYO0700Behavioral Economics2+0+04Elective
MYO0710Historical Buildings and Features2+0+04Elective
MYO0720Behavioral Sciences3+0+04Elective
MYO0730Physiotherapy in Industry2+0+04Elective
MYO0740Community Based Education and Social Responsibility2+0+04Elective
MYO0750Traditional Children's Games2+0+04Elective
MYO0760Digital Literacy2+0+04Elective
MYO0770Introduction to Political Science3+0+04Elective
MYO0780Globalization and Migration3+0+04Elective
MYO0790Democracy and Human Rights3+0+04Elective
MYO0800Artificial Intelligence and Society3+0+04Elective
MYO0810Work and Society3+0+04Elective
In order to graduate from the program, students are required not only to successfully complete all courses but also to undertake a mandatory 30-business-day summer internship. Through this practical training, students have the opportunity to directly experience innovations in the sector and apply their knowledge in real working environments. In this way, they are able to enhance their skills on digital platforms and strengthen their professional competence.

Students are eligible for graduation upon successfully completing all compulsory and elective courses included in the curriculum, provided that they have completed the internship requirement and meet a minimum cumulative grade point average of 2.00 and 120 ECTS credits.
Graduates of this program may be employed in e-commerce websites, retail and wholesale companies, digital marketing agencies, advertising and media organizations, as well as marketing and sales departments of corporate companies. They may also take roles in areas such as social media management, content creation, brand management, and customer relationship management.

Graduates may work in positions such as assistant e-commerce specialist, assistant digital marketing specialist, social media specialist, content manager, customer relations representative, and sales and marketing support staff. In addition, they have the opportunity to enter the sector as entrepreneurs by establishing their own e-commerce ventures.
Students who register for a course at the beginning of the semester are required to attend at least 70% of theoretical lectures and at least 80% of practical classes in order to be eligible to take the final examination. Students are assessed through at least one midterm exam and one final exam for each course. The midterm exam (which may include assessment tools such as assignments, laboratory exams, quizzes, etc.) contributes 40% to the final grade, while the final exam contributes 60%. All exams are graded on a scale of 100 points.
Students who receive one of the letter grades AA, BA, BB, CB, or CC are considered to have successfully passed the course. Grades of DC and DD are considered conditionally passed.
The evaluation of student achievement is based on either a relative or an absolute grading system. The determination of which system will be used is decided by the relevant board of directors prior to the beginning of the academic year. For the conversion between the 4.0 and 100-point grading systems, the conversion table prepared by the Council of Higher Education (YÖK) is used.